About Us

Don’t Tell Baba is a brand like no other. A brand that puts the fun into fashion and ensures that you always turn heads wherever you go.

Armed with high levels of sass and an undisputed passion for fashion that is fun, vibrant and not afraid to push boundaries, our collections bring together distinct pieces that will always ensure that you stand out from the crowd. After all, who wants to blend in? Not us!

Whether you’re on the hunt for the perfect slogan hoodie that will allow you to express yourself or you’re looking for a statement tee that will add a new and exciting dimension to your favourite outfits, we have you covered!

How? Don’t Tell Baba captures the spirit of being young, free and sometimes, just a little bit naughty. We love bringing colourful, exciting and super sassy designs to your wardrobe, whether you’re looking for the perfect attire to explore the city or comfy lounge wear so you can bring high levels of sass to your sofa!


Don't Tell Baba is committed to curating a collection of unique and thoughtfully crafted products that inspire creativity and individuality. Our mission is to provide a platform where customers can discover distinctive items while fostering a sense of community and self-expression.



At Don't Tell Baba, we envision a world where every individual feels empowered to embrace their uniqueness. Our vision is to be the world's leading accessories and lifestyle brand for those seeking one-of-a-kind products that not only meet their needs but also reflect their personality and style. We aspire to cultivate a global community, enabling our customers to express their moods and personality 365 days a year through our eye-catching collections.



Creativity is the cornerstone of Don't Tell Baba, driving our dedication to curating uniquely crafted products that inspire individuality and stay at the forefront of industry trends. Each item in our collection reflects thoughtful design and serves as a canvas for our customers to express their style. Quality is paramount in our brand ethos, evident in our commitment to exceeding the highest standards—from meticulous design details to the materials we choose. Additionally, we take sustainability seriously, actively integrating eco-friendly and ethical practices across our operations, contributing to a more responsible and positive global impact.